THE FIGHT BEGINS LONG BEFORE YOU STEP INTO THE RING!

Dear friends and partners,
We are proud to present to you our new online store, featuring some of the most impressive products from around the world. Here, you'll find everything you need for top-level competitions, training, and active leisure during your free time. Our wide variety of products guarantees a level of quality that will turn you into one of our loyal customers—just like many world champions across all combat sports. We want you to feel proud to use our products.

We’re excited to showcase our completely renewed designer lines for boxing (AIBA, WBA, WBC, WBO, IBO, IBF), karate (WKF), taekwondo (WTF, ITF, PRO), judo (IJF), ultimate fighting (UFC), mixed martial arts (MMA), wrestling, kickboxing, Muay Thai, fitness, and more.

Let us remind you of the brands we represent:

PRIDE® – This name speaks for itself. “Pride” defines the unique spirit of the fighters and athletes who choose this brand.
Ultimate Choice™ – Simply points you to your final decision, proving that your search is over. You’ve found the brand that meets your needs, desires, and the highest standards of modern combat sports. PRIDE® products help make your training a success on the road to championship titles. With unmatched quality and a wide range of offerings, PRIDE® stands among the leading brands worldwide, setting the highest standards in the industry. The development of our latest PRIDE® products involves top martial arts masters, renowned sports medicine experts, major sports institutions, and, above all, the most celebrated athletes of today.

ADIDAS® – A brand that truly needs no introduction. In our store, you can find the latest ADIDAS® gear for boxing, karate, taekwondo, and wrestling. You've likely seen our products featured at recent Olympic Games, European, and World Championships. Of course, the products we offer are also used in major boxing events across all weight divisions. Our gear is approved by many respected sports institutions such as AIBA, WTF, WKF, IJF, WBA, WBC, WBO, IBO, IBF, and UFC. We aim to bring you the very best that today’s sports manufacturers have to offer—to cover your full range of needs and desires. Become a champion with gear made by champions!

EVERLAST® – A name synonymous with boxing since as far back as 1910. EVERLAST® has been worn by some of the greatest athletes of all time, including Joe Frazier, Sugar Ray Robinson, Jake LaMotta, Larry Holmes, Mike Tyson, Evander Holyfield, George Foreman, Muhammad Ali, Pernell Whitaker, “Sugar” Shane Mosley, Jermain Taylor, and many more. Today, EVERLAST® is an exclusive supplier to major sporting events, including world championships under WBA, WBC, WBO, IBO, and IBF, and remains an integral part of the training of today’s top fighters.

Gear up for success with Pride Sport!